On September 11, 2024, Sanlorenzo MED officially inaugurated its new lounge in Cannes, "La Vitrine," located in the heart of the city at 7 Rue des Serbes. This new space represents a key point of reference for the Sanlorenzo MED network, with the goal of being even closer to its clients and offering them a personalized experience.
La Vitrine is much more than just a lounge: designed by the renowned designer Piero Lissoni, who is also responsible for the interiors of Sanlorenzo yachts, it perfectly embodies the elegant and minimalist style that defines the shipyard’s creations.
This new lounge will become the operational center for the Sanlorenzo MED network, which already includes locations in Monaco and Palma.
During the inauguration event, Ferruccio Rossi, CEO of Sanlorenzo MED, and Giuseppe Zecchin, General Manager of Sanlorenzo MED for France, welcomed guests, including members of the press and clients, highlighting the strategic importance of La Vitrine in strengthening the brand’s presence in the Mediterranean.
The inauguration was attended by key figures from the Sanlorenzo world, including Massimo Perotti, Executive Chairman of Sanlorenzo S.p.A., Tommaso Vincenzi, Commercial Director of Sanlorenzo, Tilli Antonelli, Member of the Sanlorenzo Executive Committee, Carla De Maria, Vice Chairwoman of the Board of Directors of Sanlorenzo, and Daniele Lucà, Sales Director of Sanlorenzo, each of whom contributed to the success of this important project.
A special thanks also goes to Bernardo and Martina Zuccon, the designers of the exteriors of Sanlorenzo yachts. Their creative vision has brought many of the brand’s iconic yachts to life, further enhancing Sanlorenzo's excellence in yacht design.
La Vitrine was conceived to offer a welcoming and discreet space where yacht owners and enthusiasts can consult with industry experts, discover the latest Sanlorenzo innovations, and experience the sea according to their own vision and lifestyle.
The interior design, curated by Piero Lissoni, reflects the values of elegance, innovation, and sophistication that have always defined Sanlorenzo, creating an ideal environment for an exclusive and personalized experience in harmony with one’s style.
The large turnout at the event confirmed the success of Sanlorenzo MED in further strengthening the bond between the brand and its guests, solidifying its leadership position in the yachting sector.
A special thank you to all those who participated, sharing this important moment with us, and to the press for helping give visibility to the event and the project.
La Vitrine is much more than just a lounge: designed by the renowned designer Piero Lissoni, who is also responsible for the interiors of Sanlorenzo yachts, it perfectly embodies the elegant and minimalist style that defines the shipyard’s creations.
This new lounge will become the operational center for the Sanlorenzo MED network, which already includes locations in Monaco and Palma.
During the inauguration event, Ferruccio Rossi, CEO of Sanlorenzo MED, and Giuseppe Zecchin, General Manager of Sanlorenzo MED for France, welcomed guests, including members of the press and clients, highlighting the strategic importance of La Vitrine in strengthening the brand’s presence in the Mediterranean.
The inauguration was attended by key figures from the Sanlorenzo world, including Massimo Perotti, Executive Chairman of Sanlorenzo S.p.A., Tommaso Vincenzi, Commercial Director of Sanlorenzo, Tilli Antonelli, Member of the Sanlorenzo Executive Committee, Carla De Maria, Vice Chairwoman of the Board of Directors of Sanlorenzo, and Daniele Lucà, Sales Director of Sanlorenzo, each of whom contributed to the success of this important project.
A special thanks also goes to Bernardo and Martina Zuccon, the designers of the exteriors of Sanlorenzo yachts. Their creative vision has brought many of the brand’s iconic yachts to life, further enhancing Sanlorenzo's excellence in yacht design.
La Vitrine was conceived to offer a welcoming and discreet space where yacht owners and enthusiasts can consult with industry experts, discover the latest Sanlorenzo innovations, and experience the sea according to their own vision and lifestyle.
The interior design, curated by Piero Lissoni, reflects the values of elegance, innovation, and sophistication that have always defined Sanlorenzo, creating an ideal environment for an exclusive and personalized experience in harmony with one’s style.
The large turnout at the event confirmed the success of Sanlorenzo MED in further strengthening the bond between the brand and its guests, solidifying its leadership position in the yachting sector.
A special thank you to all those who participated, sharing this important moment with us, and to the press for helping give visibility to the event and the project.