Following the communication made on April 8, 2024, and later updated on April 26, 2024, Sanlorenzo officially announces the creation of Sanlorenzo MED, the new European commercial network of the Group, under the leadership of CEO Ferruccio Rossi.
Sanlorenzo MED, where "MED" explicitly refers to the Mediterranean, the core of European yachting activities, becomes the key reference point for the Group’s commercial development in this strategic area. With offices in Monaco, Cannes, and Palma, Sanlorenzo MED strengthens the Group's presence in the Mediterranean, ensuring a closer and more dedicated service to its clients.
In his new role, based in the Principality of Monaco, Ferruccio Rossi leads the commercial development of Sanlorenzo in Monaco, France, Spain and Portugal through the newly established Sanlorenzo MED.
Sanlorenzo MED includes the following European commercial subsidiaries:
This new organization allows the Group to consolidate its leadership position in the European yachting sector, reinforcing its ability to offer excellent service in key Mediterranean markets.
Sanlorenzo MED, where "MED" explicitly refers to the Mediterranean, the core of European yachting activities, becomes the key reference point for the Group’s commercial development in this strategic area. With offices in Monaco, Cannes, and Palma, Sanlorenzo MED strengthens the Group's presence in the Mediterranean, ensuring a closer and more dedicated service to its clients.
In his new role, based in the Principality of Monaco, Ferruccio Rossi leads the commercial development of Sanlorenzo in Monaco, France, Spain and Portugal through the newly established Sanlorenzo MED.
Sanlorenzo MED includes the following European commercial subsidiaries:
Sanlorenzo Monaco SAM
Managed directly by the network’s CEO, Ferruccio Rossi, with a focus on Sanlorenzo clients based in the Principality of Monaco.
Sanlorenzo Côte d'Azur SAS
Under the direction of Giuseppe Zecchin, based in Cannes, responsible for the Group's commercial development in France.
Under the direction of Giuseppe Zecchin, based in Cannes, responsible for the Group's commercial development in France.
Sanlorenzo Baleari SL
Entrusted to Johannes H. Brechmann, overseeing commercial development in Spain and Portugal from his base in Palma.
This new organization allows the Group to consolidate its leadership position in the European yachting sector, reinforcing its ability to offer excellent service in key Mediterranean markets.